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Adds Ed Hardy, True Religion and BCBGMAXAZRIA brands to mix.
May 31, 2012
By: TOM BRANNA
Editor
Elizabeth Arden, Inc.has acquired the global licenses and certain related assets for the Ed Hardy, True Religion and BCBGMAXAZRIA fragrance brands from New Wave Fragrances, LLC. Originally introduced in 2008 and inspired by the tattoo art of Don Ed Hardy, the Ed Hardy fragrance portfolio has expanded and now also includes the Love & Luck, Hearts & Daggers and Ed Hardy Born Wild men’s and women’s fragrances. The True Religion fragrance launched in U.S. department s...
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